Retail is and remains
people business

‘There’s nothing I like better than going in search of the best products, together with the New Product Development and Purchasing divisions, with the ultimate objective of offering our customers a fabulous range of plants! It gives me a wonderful energy boost when the range is produced and the results are shipped to the customer!’

‘Translating financial data into information that can be used by our commercial teams to make the right decisions and, by extension, goals to be achieved.’

‘Working together with a great team of talented employees on developing our customers' flowers and plants category. I like to create an informal and familiar environment where everyone feels comfortable enough to be themselves and encouraged to develop into the person they want to become.’

‘Providing insight into our liquidity position and, in doing so, keeping control of our income. Additionally: safeguarding supplier satisfaction by ensuring their invoices are paid on time.’

‘Ensuring optimal sales results in cooperation with our customers and the commercial team. Assisting the commercial team and furthering their development with a view to providing our customers with the best possible service in developing new concepts and projects.’

‘As the Quality Assurance Team, we ensure a stable foundation of plants and flowers that exceed the average quality expectations. Establishing connections and sharing information between growers and customers. Achieving quality improvements on a project basis through the application of knowledge and innovation.’

‘Working every day, together with my small team, with a view to optimizing the range of plants offered our customers. Apart from this, we always see fantastic projects and products that could provide us with some great new opportunities. We like to pass the energy we derive from this on to our customers! Their success is our success!’

‘Our top-class team ensures that everything arrives at our customers’ premises in good order and on time. This has become a lot more difficult ever since Brexit. There are many more regulations and there is a lot more paperwork, for which we call in the assistance of our own customs team.’

‘Transforming relevant market and other data into useful insights to help managers make the right strategic decisions: that is my passion! At a progressive company like SuperFlora, this is something I really enjoy sinking my teeth into.’

‘Plants are the hottest trend right now! Creating a beautiful product range based on the latest trends and selling it to our customers – that is what makes me happy! No day is the same in the world of plants, and together with all our teams, we make the most of every day!’